LotteGRS’s burger franchise, Lotteria, has been named the top service in the fast food sector for the 27th year in a row by the ‘2025 Korea Industry Brand Power (K-BPI)’ hosted by Korea Productivity Center Consulting. The K-BPI measures the influence and recognition of brands based on consumer surveys. Lotteria has held the top spot since the survey began in 1999, and has been recognized for its innovative menus and ‘Koreanization of burgers.’
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Auto-posted at: 2025-03-26 09:05:36