BAT Rothmans is launching its new cigarette brand ‘Global Editions by Dunhill’ in South Korea, marking the first sub-brand of BAT’s ‘Dunhill’. The brand features three products themed around popular travel destinations New York, Paris, and London, and is designed to reflect the lifestyle and preferences of Korean consumers. The product packaging was developed by a creative team and domestic experts, and the lineup includes the king-size New York and Paris Editions, and the fine-cut super slim London Edition, each priced at 4,500 KRW.
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Auto-posted at: 2025-05-07 09:03:23