KakaoPay is reportedly in negotiations to acquire Shinsegae Group’s e-commerce platform SSG.com’s simple payment service ‘Ssgpay’ and Gmarket’s ‘Smilepay’. The sale price is being discussed at around 500 billion won, and if successful, it could increase KakaoPay’s market share in the simple payment market. SSG.com has announced the establishment of a new corporation, ‘Platinum Payments’, by spinning off the Ssgpay business unit, which some interpret as a preparatory step for a future sale.
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Auto-posted at: 2025-05-23 21:01:46