Major liquor company Diageo has introduced its blended whisky ‘Black & White’ to the South Korean market, exclusively distributed through E-Mart. The product, which has a 140-year history and is an official supplier of whisky to the British royal family, is priced at 9,900 won for a 700ml bottle, about half the price of its range in overseas markets. The move reflects a shift in the whisky market from a focus on ‘luxury’ and ‘scarcity’ to a balance between price and quality.
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Auto-posted at: 2025-04-08 09:01:33