Hailey Bieber’s skincare brand ‘Rhode,’ founded in 2022, has been sold to e.l.f. Beauty for approximately 1.3 trillion KRW ($1 billion). The acquisition is part of e.l.f. Beauty’s expansion into the skincare sector. Bieber will continue her role as the founder of Rhode and will also serve as e.l.f. Beauty’s Chief Creative Officer (CCO) and head of innovation.
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Auto-posted at: 2025-05-29 21:00:38