Soju, a Korean alcohol, is becoming increasingly popular in the Philippines, with over 50% of the population reportedly aware of the liquor. It is commonly found in supermarkets, warehouse discount marts, and restaurants, with young adults in their early to mid-20s being the primary purchasers. Fruit-flavored soju accounts for about 60% of sales, while regular soju makes up about 40%, with a growing trend towards the latter. The popularity of soju is attributed to its moderate alcohol content, smooth taste, and affordable price.
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Auto-posted at: 2025-05-28 09:06:19