Hite Jinro, a South Korean beverage company, is focusing on the Philippines as a key market for its global expansion strategy. The company’s soju products, including Jinro 24, fruit soju, and regular soju, are being sold in various retail outlets, from mass-market stores to premium distribution channels. The company is leveraging the popularity of K-culture in the Philippines and the country’s young, trend-sensitive consumer base to popularize its products. It is also partnering with major Philippine distribution networks to accelerate market penetration.
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Auto-posted at: 2025-05-28 09:05:31