Major brands of Deobon Korea, including Hong Kong Banjeom and Saemaul Restaurant, have seen a significant drop in sales due to the ‘Baek Jong-won risk’. The average daily sales of these franchises decreased by 18.5% and 17.6% respectively from February to April. Although sales of Deobon Korea’s budget coffee brand Paik’s Coffee continued to increase, the growth rate has slowed down. Baek Jong-won, the representative of Deobon Korea, has been involved in several controversies since the company’s IPO last November, which is believed to have influenced the decrease in sales.
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Auto-posted at: 2025-05-26 09:03:31